Brown Bag Parker Chamber August 30, 2011
“It’s Your Business: Write it, Tweet it, Promote it”
Parker Chamber of Commerce
Things you can do for Free to help your online presence and business
Get a Gmail Account
- Google Places
- Google Docs
- Google Analytics
- Google Webmaster Tools
- Google Calendar
- Google Adwords
- Google Deals/Coupons
- Google Buzz
- Google Plus (G+)
Set up Google Places, Yahoo Local, Bing Local Maps
Don’t even need a website to do this
Never use Comcast for a business email – It often does not deliver email to you especially if that person isn’t in your contact list. Business email addresses often see it as spam.
Pay it forward philosophy – dinner party
Facebook for Business
Create a Business Facebook page NOT a personal profile page with your business name.
If someone can “LIKE” it , then you did it the right way!
Provide relevant content for your social media outlets NOT just self promotion.
Make sure and have your profile filled out completely so someone can contact you other than just on Facebook. Phone Number, Address (if brick & mortar) & email address.
Connect your Facebook page to Twitter www.facebook.com/twitter
Check out Twellow – Twitter yellow pages, Social Oomph, Tweet Deck – Hoot Suite
Claim your business on local search directories
- Yellow Pages
- Merchant Circle
- Super Pages
- Insider Pages
Website Building and SEO Tips
Address and phone number on every page, phone number near the top of the main page above the fold.
Things to have on your website. real world words not your biz buzz words.
Don’t anger the Google Gods!
Don’t hire off of an email – SEO Fraud is a huge business.
How to see if your web designer or consultant knows what they are doing.
Check their Klout.com score. Ask for websites they’ve worked on and run them through some analysis programs
http://www.submitexpress.com has several tools to check out your own website to see if your webmaster did what they should have for your basic SEO.
https://adwords.google.com/ Google Keyword Tool
Website Guidelines provided by Google for Search Engine Optimization (SEO)
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
Keep the links on a given page to a reasonable number.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
Make sure that your <title> elements and ALT attributes are descriptive and accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few. (in other words don’t use that type of website)