CopyBlogger sent me this timely email this morning and I wanted to address it since you still have a week to get something going to get your website in compliance with Google.
As you may have heard, Google is expected to roll out an algorithm update over the next two weeks that will reward sites that are mobile-friendly while penalizing those that are not.
Demian Farnworth summed it up pretty well in a blog post on Friday:
“Panda and Penguin are the usual examples we like to trot out. In those cases, however, the sites caught up in the convulsions deserved their punishments. It was clear they were violating — at least, pushing the limits of — what Google favored.
But Google’s update to their mobile algorithm is different. We actually got an explicit warning that a change to the algorithm was coming.
This was posted on February 26, 2015: ‘Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.’
That date is important, but so is the word in bold.
My dictionary defines ‘significant’ as ‘important; of consequence.’ It’s the kind of thing you hear from a dead-serious parent.
In plain English: You better pay attention.”
We loved how he put this and yes yes yes.. if Google speaks you really do need to listen. Luckily most of my clients sites built in the last few years area already Genesis / Studio Press mobile ready (just like this site is) but a few of my clients haven’t updated their site in years and could be in significant trouble. Just like you might be. The first thing to do is click this link that Google has provided to check to see if your website is mobile friendly.
Genesis is offering a tremendous deal on their pro package of premium WordPress themes which are all mobile friendly or just chose one to get started.
Your other option is Dudamobile which lets you take a non-mobile friendly website and turn it into a mobile friendly site.